Analytics Tips: Using Affinity Reports and Second Dimensions In Google...
Segmentation has always been the raison d’être for analyzing data. After all, analytics is greek for “breakdown”, and businesses are trying to breakdown data into segments that can reveal ideas to...
View ArticleManaging data is now paramount for building businesses effectively – A...
This image is just notes from my pad, but one comment is a crucial aspect that is really important in business today – the idea that the team that manages all its sources of value has a significant...
View ArticleSocial Media Tips: 10 Best Ways To Generate Traffic for Your Blog
After every website launch, there should be a plan for generating traffic to a site. Especially if that site is a blog. So the magic question is: How does one build visitor interest in their blog?...
View ArticleShould Your Business Buy or Develop Analytics Capability? A look through the...
“It’s our recognition that if you go to bed as an industrial company, you’re going to wake up as a software company,” declared Jeffrey Immelt, Chairman and CEO of General Electric (GE) at a Gartner...
View ArticleWhy the importance of monitoring cash has risen among small businesses
When small businesses are launched, owners are taught that cash is an important lifeblood for survival. However small business owners are also consumers, and these days consumers are less concerned...
View ArticleHow A Hackathon Improves A Marketer’s Tech Skills
We hear the phrase Mar-tech in webinars and see it in posts everyday. But how does a marketer gain an appreciation for Mar-tech, especially when training budget for any marketer has been exhausted for...
View ArticleThe difference between curation and content marketing
Ask any marketer, and they’ll say it without a moment’s hesitation. Content marketing is all the rage. It’s safe to guess that the internet is filled with an overabundance of content, to a point where...
View ArticleAvoiding Call To Action Errors – A Small Business Trends Infographic
Our friends at Small Business Trends, created an infographic that highlights how call to action (CTA) is sometimes not much of a call and creates little action. CTA is an essential component in...
View Article#BlackTwitter Infographic via @Peppermiller
Black Twitter has become a morphious description for a community on Twitter that comments on social issues and ideas important for the African American community. It is a group that is unlike any...
View ArticleWebrooming and BOPIS: Digital Retail Tips For Your Website, Your Analytics,...
Many retailers are realizing that a website is not a billboard or a brochure, a static object that just says that your business exists. A site is meant to be an extension of your business. That...
View ArticleSEO Tips: Where To Start With Paid and Social Ads
Search. The golden process in which customers magically arrive to your business after making a wonderful discovery of your website in Bing, Google , and Yahoo! Yeah, right. Many businesses rightly...
View ArticleInformation Week Interviews Pierre DeBois of Zimana: Change and Community in...
In May 2017, Zimana founder Pierre DeBois was interviewed at InteropITX in Las Vegas. Pierre stopped by the Information Week News desk to speak with Jim Conolly, Executive Managing Editor, offering...
View ArticleSeeing The Light of Things – IoT influence via Digital Lumens
While at the O’Reily Solid conference back in 2015, I got to experience the best IoT innovations vendors had to offer. One of the more interesting vendors spotlighted was Digital Lumens, a that...
View ArticleWhat is a 301 redirect and how does it influence my online sales
Every new year a number of businesses launch a new website, just like a number of people join a gym to get into shape. And as many newbies to a gym overlook certain steps in their regimen, many new...
View ArticleHow Machine Learning Trends Are Influencing Analytics
The world of analytics has taken a lot of turns over the past several years. It went through a name change among analytics professionals – the Web Analytic Association changed its name to Digital...
View ArticleMarketing Tips: Why Social Ads Are Important For Attracting Social Media...
Traffic from social media is certainly a positive signal of building awareness of your business online. It is an indicator of people sharing your site and consequently your business. However, building...
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